![]() ![]() When you also consider that even using the word “ video” in an email subject line tends to boost click through rates by as much as 65%, you’re looking at a technique that you literally can’t afford to ignore any longer. ![]() Likewise, 73% of surveyed B2B marketers said that video positively impacts their marketing ROI in ways that are difficult to replicate elsewhere. ![]() In many ways, video is the most powerful weapon in your arsenal – especially when you consider that you’ll be connecting with most of your target audience on a mobile device like an iPhone and mobile users can’t seem to get enough video content to begin with.Ī study by Buffer estimates that in terms of social channels like Facebook, a video usually receives about 135% more organic reach than a comparable photo. To say that video is something you should be relying on in your modern day marketing campaigns is something of an understatement. ![]()
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